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The Challenge
9 in 10 startups don't get past the first year in business. According to Forbes, 8 in 10 small businesses shut down after 18 months. According to Inc.com, 96% of all businesses fail within their first 10 years. The root cause for 80% of these failed endeavors can be traced back to the scarcity of cash flow in the business. These staggering numbers are not meant to discourage entrepreneurs. These cold statistics are intended to proactively raise awareness of the perils lurking in the shadows of modern day businesses and encourage the small business owner to find effective solutions for the present day.
Socio-political dynamics, a cash starved economy, widespread layoffs and down-sizing, rapid advancements in technology, an irritable customer base, increasingly frequent cybercrime, intense competition, a complicated corporate tax code are all contributors to impose a high strain on small business cashflow.
What does a small business owner
